Brewery as a guarantor of safety on the roads: down with stereotypes!

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Brewery as a guarantor of safety on the roads: down with stereotypes!

The popular Montenegrin brewery Trebjesa announced the launch of an unprecedented campaign, whose goal is to once again draw the attention of citizens to the problem of incompatibility of alcohol and driving.

This time, as a partner, the management of the brewery chose a carrier with the spoken name Šober prevoz (Sober Transport), whose buses will run between Niksic, Krupatz and Podgorica during the famous Lake Fest (August 11 - 16, 2015).

The essence of the action is that the guests of the Festival of Lake Fest, which traditionally does not differ by the raised level of sobriety of those gathered, at minimum used personal cars. The Trebjesa brewery sponsored a discount of 50% on bus tickets for Sober Transport.

According to Natalia Milich, the corporate manager, the company is pleased that it has found a way to help the authorities in Montenegro improve the level of road safety. Recall that the brewery Trebjesa remains one of the key partners of the beer festival Nikshicko Pivo for many years.

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